Analytics

Analytics reads your own records first and Instagram's numbers second. Every headline carries the change against the period before. Pick the period at the top.

Home

People reached, prospects in play, resources delivered, confirmed outcomes, accounts reached and followers, and the pipeline: people who messaged you, prospects in play, conversations on an Offer, price stated, link actions prepared, confirmed outcomes. A link action prepared means DOMS planned the link; whether it was delivered is in Chats. Before your first conversation, Home says so in one line instead of showing zeros.

Conversations

Who is talking, what DOMS did with each message (handled, drafted, stayed quiet, with every quiet reason in plain words), reply timing, follow ups, booked calls and closes.

Offers and CTAs

One row per Offer with conversations, price stated, link actions prepared, resource requests, resources delivered, confirmed bookings, confirmed closes and confirmed per 100; open one for its versions and every CTA it has, with Instagram's numbers beside what each did for you.

Instagram

Accounts reached, followers now and gained, views, what your posts earned per day with a measure picker, when your posts earn the most, posts ranked by reach, Stories with their reply mix, and who follows you.

Spend

Assistant spend for the period: total, per reply, per conversation, per confirmed outcome, month to date and the projected month end, then spend per day and where it goes.